League of Legends: Wild Rift - Legends of the Rift

In celebration of the highly anticipated launch of League of Legends: Wild Rift in the U.S. and Latin America, fans were rewarded with the chance to unlock the game a full day ahead of its official release. The Legends of the Rift project was a virtual treasure hunt that allowed players to explore an 8K image—a stunning visual showcasing all 61 champions in the game. Created in collaboration with CGI studio Illusion, this interactive experience invited users to discover hidden crystals within the image, unlocking early access to the game. The mobile experience was designed to be accessible across various devices, offering exclusive content and an engaging way to delve into the rich world of League of Legends. The project, developed in just a few short weeks, was a testament to the team's dedication and flawless execution. The treasure hunt featured 61 hotspots and five hidden crystals, which, when unlocked, rewarded players with an early download link and a digital mural. This innovative approach not only built excitement but also deepened fans' connection to the game, resulting in a huge payoff as the launch approached. The campaign successfully harnessed fan enthusiasm, delivering an unforgettable experience that blended art, technology, and the thrill of gaming.

Responsibilities

I was responsible for implementing whole UI. It was my first project as UNIT9er.